World Diabetes Day
Each year the 14th of November marks World Diabetes Day, the primary global awareness campaign for diabetes. It was introduced in 1991 by the International Diabetes Federation (IDF) and the World Health Organization (WHO) in response to the alarming rise in diabetes around the world. In 2007, the United Nations marked the Day for the first time with the passage of the United Nations World Diabetes Day Resolution in December 2006, which made the existing World Diabetes Day an official United Nations World Health Day.The campaign has gained world wide attention, this year with celebrities such as Governor of California Arnold Swarzenegger proclaiming the day and urging all to support this worth cause.
Diabetes education and prevention is the World Diabetes Day theme for the period 2009-2013. The campaign calls on all those responsible for diabetes care to understand diabetes and take control. For people with diabetes, this is a message about empowerment through education. For governments, it is a call to implement effective strategies and policies for the prevention and management of diabetes to safeguard the health of their citizens with and at risk of diabetes. For healthcare professionals, it is a call to improve knowledge so that evidence-based recommendations are put into practice. For the general public, it is a call to understand the serious impact of diabetes and know, where possible, how to avoid or delay diabetes and its complications.
Many FIP Member Organisations are taking up the responsibility for diabetes awareness and urging their own Members to do the same through the creation and implementation of Public Health Awareness campaigns dealing with the prevention and treatment of diabetes.
KNMP, the Royal Dutch Pharmaceutical Association is one such example. The national Dutch association has developed a campaign for all pharmacies in The Netherlands to provide blood sugar testing and diabetes screening. KNMP sent each pharmacy a campaign package of two promotional posters as well as 250 blood sugar test cards to be used in the pharmacy. All are being continuously encouraged to use the material provided as well as in-house supplies to conduct the tests as well as maintain good communication with patients and close contact with doctors to ensure patients at risk are properly cared for.
FIP supports all Members in their World Diabetes Day intiatives and looks forward to receiving reports of successful campaigns the world over.