Putting the patient or the pharmacist first in pharmaceutical marketing in community pharmacies?

• In: Community Pharmacy: Quality – Posters
• At: Istanbul (Turkey) (2009)
• Type: Poster
• Poster code: CPS1-P-013
• By: ACIU, Mariana (University of Medicine and Pharmacy, Craiova, Romania)
• Co-author(s): Turcu Stiolica, Adina (University of Medicine and Pharmacy, CRAIOVA, Romania)
  Adriana Elena, Taerel (University of Medicine and Pharmacy, BUCHAREST, Romania)
  Calina, Daniela (University of Medicine and Pharmacy, CRAIOVA, Romania)
  Buteica, Alice (University of Medicine and Pharmacy, CRAIOVA, Romania)
  
• Abstract:

  Background information: The good of the patients should come first, last and always. The pharmacists must put the patients first. But the question is: "Is the patients first in pharmaceutical marketing in community pharmacies?". Methods: We asked 120 patients in a questionnaire about 5 community pharmacies from the same part of the city Craiova,

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