Developing Rational Medicine Use Mass Media Messages in a Low Literacy Setting in Afghanistan

• In: Posters
• At: Amsterdam (the Netherlands) (2012)
• Type: Poster
• Poster code: PIS-P-20
• By: ORYA, Nasir (Management Sciences for Health, Strengthening Pharmaceutical Systems Program, Kabul, Afghanistan)
• Co-author(s): Khakzad, K. (Ministry of Public Health, General Directorate of Pharmaceutical Affairs, Kabul, Afghanistan)
  Siddiqui, Z. (Strengthening Pharmaceutical Systems Program, MSH, Kabul, Afghanistan)
  Newbrander, N. (Behavior Change Communications Advisor, Cambridge, MA, United States of America)
  Konduri, N. (Management Sciences for Health, Arlington, VA, United States of America)
  
• Abstract:

  Background: A medicine use study conducted in 28 health facilities in 5 Afghanistan provinces revealed that only 29% of patients exiting health facilities knew how to correctly use their medicine. Poor adult literacy rates especially among women (12%), make it imperative to educate the general public on how to take medicines safely and correctly.

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