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Pharmacy staff perspectives on the influence of advertising and the media on customers’ selection of non-prescription medicines in Vietnam

  • In: Posters
  • At: Amsterdam (the Netherlands) (2012)
  • Type: Poster
  • Poster code: CPS2-P-08
  • By: DO, Thang (University of Nottingham, School of Pharmacy, Nottingham, United Kingdom)
  • Co-author(s): Boardman, H. (University of Nottingham, Nottingham, United Kingdom)
    Anderson, C. (School of Pharmacy, University of Nottingham, Nottingham, United Kingdom)
  • Abstract:

    Background: There is limited research on the influence of advertising and the media on customers’ decision regarding choice of non-prescription medicines (NPM) in community pharmacies (CPs) in Vietnam.
    Objective
    : This study aimed to explore the perceptions of pharmacy staff regarding the influence of media and advertising on selection of (NPMs) by

    ..

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Last update 28 September 2023

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