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Pharmacy marketing strategies: results from a notoriety study
- In: Poster presentation
- At: Seoul (South Korea) (2017)
- Type: Poster
- Poster code: POS-CPS-060
- By: LOURENÇO, Luís (Farmácia Central, Agualva - Cacém, Portugal)
- Co-author(s): Luís Lourenço
- Abstract:
Background
In order to maintain its viability, pharmacies ought to monitor business indicators (such as sales, margins and growth rate) but also marketingPurpose
Evaluate the image and notoriety of a community pharmacy, the impact of its brand and its competitive position.Methods
A survey using a structured questionnaire with five-point Likert.. The access to the whole abstract and if available the presentation file is available to FIP members and to congress participants of that specific congress.
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Last update 28 September 2023