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HOW TO IMPROVE COMMUNICATION WITH PATIENTS TO OVERCOME THE INFLUENCE OF PHARMACEUTICAL MARKETING
- At: AbuDhabi (United Arab Emirates) (2019)
- Type: Poster
- Poster code: POS-CPS-047
- By: HADZIBETI, Djulija (University of Montenegro, Faculty of Medicine, Pharmacy departament, Montenegro)
- Co-author(s): Djulija Hadzibeti: Tea Medica - Panaceja, Glossarij, ulcinj, Montenegro
Radmila Srzentic: Tea Medica - Panaceja, Glossarij, ulcinj, Montenegro - Abstract:
Background
Marketing and promotion of medicines are one of the segments of the pharmaceutical
industry that has been in the rapid expansion of the last decadeMethods
The type of research is retrospective and descriptive in the search of the literature of the
multidisciplinary spectrum. Through the various marketing elements of a pharmaceutical
company, .. The access to the whole abstract and if available the presentation file is available to FIP members and to congress participants of that specific congress.
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Last update 28 September 2023